Posts Tagged 'web design scotland'

New Start Scotland – Sir Tom Farmer Meets Web Wise Business

New Start Scotland, held this past weekend at Glasgow’s SECC arena, provided businesses of all sizes, from new starts to established businesses, to talk with a vast number of suppliers from a broad range of industries. The show also included a number of seminars and workshops for visitors and exhibitors to attend and receive sound advice on a range of business matters, from developing business plans to marketing and financial matters. Of these seminars, undoubtedly the most well attended was the speech Sir Tom Farmer (former owner of Kwik Fit) delivered to a highly attentive audience.

Web Wise Business were present at the exhibition and had a great time talking with the many visitors looking for advice or considering improving their online presence….or simply in need of a free pen! We also caught up with Sir Tom over the course of the three visits he made to our stand. Apparently formerly in the tyre business (who knew?!), Sir Tom was kind enough to provide some free publicity for Web Wise Business on the BBC’s Reporting Scotland evening news. He also invited us for a nice cup of tea the next time we are through in Edinburgh.

While many repeat exhibitors and visitors to the event felt that this year was quieter than previous events, we at Web Wise Business were thoroughly pleased with the number of people we spoke to and the amount of leads and potential business gained from exhibiting. So much so in fact that we are already booked to return next year where not only will we have the stand (mark it on your diary and get there early to make sure you get the chance to talk with us – we were very busy both days!), but we will also be holding workshops on both days.

If you didn’t manage to make it along to the event but you are thinking of either having a website developed, or improving your existing online presence, then why not give Web Wise Business a call and find out how you could generate increased sales for your business online.

Twittering up a Buzz, or Potential Uses for Twitter

Never one to have been an early adopter of social media, I have only just recently gotten around to signing up with the latest craze – Twitter.

Basically, Twitter allows it’s users to create a profile and post short messages, either through the site or by mobile phone, which are then sent to the page, and or phone, of anyone “following” the user in order to allow your friends/colleagues etc to know exactly what your doing.

Now, I’ll admit, I didn’t immediately get what the point of this, or the use would be. I don’t feel the need to let everyone know exactly when I’ve just sneezed or realised I’ve been walking about with my fly undone, and I’m pretty sure not even my closest friends and family would really care! But after a little more thought and a quick scout through some user’s profiles, I began to realise that it actually has alot of potential beyond simply keeping in touch with friends.

Even celebrities get caught "flying low"...

Even celebrities get caught "flying low"...

One of the better and more creative uses for Twitter that I have seen is London Tower Bridge’s profile. Some clever clog has written a piece of code that works with Twitter in order to automatically provide information on when the bridge will be opening (and why) and when it will be closing. This is clearly handy for anyone living in London, and regularly crossing the Thames at this point, to be updated with via their mobile.

Another method, employed by Objective Associates‘ very own Mr Software Scotland himself, is to mini-blog on events as they happen. Unfortunately, understanding this mini-blogging takes a bit of thought, sometimes more than my brain is capable of!

Understanding mini-blogging on Twitter can require more than moderate intelligence...

Understanding mini-blogging on Twitter can, at times, require more than moderate intelligence...

In SEO circles, Twitter has received alot of press as a useful method of driving referral traffic to your (or your clients’) website. However, gaining referral traffic only really works if you have interesting content that will appeal to a reasonable number of people. I’m not sure many people are going to link to our Web Wise Business website on twitter to tell their friends about “web design scotland” as it’s just not really one of those topics people tend to talk about. Or maybe we’re just not prompting them enough


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