Sitting at my desk in our Stirling offices, and having decided to finally join my colleague and Director, Mr Software Scotland himself – Alex Ogilvie, at this blogging malarkey I’ve spent some time contemplating what to write. Finally I settled on a quick review of my first 5 months with Objective Associates, Scotland based software development and web design company.
Since joining the company in June of this year, I have learned alot in a relatively short space of time. While I already had a reasonable knowledge of Search Engine Optimisation (SEO) (on page stuff such as keyword density and meta-tags), I am much more confident in my knowledge of the area now, particularly when it comes to explaining this mysterious art to clients!
While there is the constant doom and gloom of the looming recession hanging over most businesses in the UK at the moment, it is something that, for the time being at least, we have yet to see any negative impact from (yes, I’m knocking wood and crossing fingers of course!). If anything, we seem to have gotten progressively busyer in recent months. While naturally I would like to believe that is at least in part due to my own efforts, I also believe it is a result of savy businessmen and businesswomen.
Many businesses are realising that there is a greater need to spend on marketing in order to maintain the pre-economic decline level of business they might once have seen. In this modern age of web 2.0 and e-living, what better way to do this than establish a powerful online presence. I read recently that advertisers and marketing departments, generally satisfied with the ROI they see from online marketing, are set to increase annual spend on SEO by more than 50%. The number of new businesses offering SEO services in the UK alone this year is a strong indicator that it is an increasingly growing industry.
Hopefully we will see an even bigger increase in clients in the coming months. I’ll keep you posted….
