I read a blog post recently about the many and varied merits of social media with regards to branding and creating awareness of your business. While the apparent benefits of establishing a presence on sites such as facebook and myspace are well documented, one point raised in the article made me laugh. This was the common myth that “Social Media is for Kids”.
Now don’t get me wrong, every student on the planet probably has a facebook/bebo/myspace page (as university internet usage logs will no doubt attest!), even I, myself, have had a bebo and facebook page from when I was a student, but I’m willing to bet that most “kids” don’t have the faintest clue about sites such as Digg, Reddit, Hubdub and the like. I know for one I didn’t! Until recently, to me “Digg” was something you did in the garden…
Social media websites such as the afforementioned, among others, seem tailored for adults and businesses in particular. These days there are possibly even more social media sites for adults and businesses than there are for teenagers to gabber mindlessly about what they watched on tv last night etc, putting paid to the myth that “Social Media is for Kids”.
The functions of these “social media for business” websites vary from recommending news articles to keeping up B2B relations but ultimately, where business is concerned, the aim is the same…. create some noise and generate interest in Your business.
Then there are also the Search Engine Optimisation and increasing website traffic benefits of it all to consider as well…
