2009 was the year of Social Media Marketing as marketers battled to truly get to grips with sites such as Twitter and the more veteran social media site Facebook in order to leverage the platform as a valuable marketing channel. Twitter, the darling of 2009 with its usage and growth surging rapidly throughout the year, in particular offered an exciting new opportunity for digital marketers to directly interact, consult and listen to the voices and opinions of their target audiences in a measurable fashion.
With a number of highly successful digital marketing campaigns taking place in the past year on both Twitter and Facebook as well as number of other social media websites, including Reebok’s 20th Anniversary of Reebok Pumps Twitter campaign and Ikea’s ingenious Facebook campaign to name but a few, social media marketing has firmly established itself as a valuable part of the marketing mix.
So why then do the Chartered Institute of Marketing (CIM), the worlds largest organisation for marketers, assisting in the training and development of marketers and representing the profession as a whole (yes, this is how they describe themselves on their website), seem to have completely shunned the use of sites such as Twitter (which, given the success of eConsultancy – digital marketing community and training providers, you would think would be a no brainer for leveraging) to market and promote themselves, their events, training, news etc?
Organisations such as this should be leading the way for marketers, displaying exactly how new marketing channels can be used effectively by putting them into practice themselves. Clearly the CIM aren’t strangers to Social Media Marketing or else they wouldn’t advertise a training course on it on their website.
Don’t get me wrong, CIM run good events, with good speakers (such as the upcoming Future of Digital Marketing), so it’s understandably frustrating to see them fail to practice what they preach.
At Web Wise Business, we have spent the past year doing a considerable amount of online and social media marketing, both for ourselves and our clients. While obviously not as large (and therefore not as large a natural pull) as CIM have (being the worlds largest organisation for marketers and all!), both our clients and ourselves have seen some good gains from both and therefore intend to be even more active in these areas in the next 12 months.
See keep a lookout and in the meantime, if you’re a member of the CIM, why not pester them to do more to market their events! They don’t seem to do nearly enough at the moment!